Frontify, a cloud-based brand management Platform, has announced a new API platform that promises increased customizability for partners that are integrating the company’s offerings into third-party applications. The Frontify Developer Platform includes an all-new GraphQL API.
Frontify has found that supporting brands across myriad verticals requires customizability and flexibility. This is especially true given the plethora of brand identity technologies that are implemented by its partners. As part of the announcement of the company’s new developer platform, Remo Brunschwiler, VP of Product at Frontify spoke to this challenge:
“The Frontify Developer Platform was created because each brand has its own tech- Stack and set of applications, and tools. By opening up our platform to developers, we enable them to automate their brand processes, and mold Frontify into their tool landscape – further elevating their holistic brand ecosystem through Frontify. With the best developer experience in mind, our developer tools and services make building your own integrations a breeze. Now, the platform can integrate with any tools people are using every day.”
In addition to the new GraphQL API, the new developer platform also includes a new tool for client Authentication and asset management, OAuth 2.0 Integration, new image processing capabilities, and a beta Webhooks offering.
The platform is available immediately to all current customers.